Konjac Jelly Market Report
Konjac jelly helps in improving digestive health and as a healthy snack konjac jelly is gaining popularity among health-conscious consumers. As a plant-derived product konjac jelly is becoming popular as it fits well in vegan diets. As a result, companies are introducing new flavors and packaging to drive consumer interest including development of new flavors such as different fruits and enhanced original taste of konjac jelly, adding functional ingredients like vitamins to cater a broader market. In Japan konjac jelly vending machines are available which makes it easily available. Expansion of online shopping platforms is making konjac jelly easily accessible to global audience as well as increasing e-commerce commerce, direct-to consumer marketing strategies are making easier. Additionally, growing health concerns are fuelling demand for low-calorie and low-carb alternatives while due to the low-calorie content konjac jelly is becoming popular.
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